Being a parent is, within itself, a full-time job. However, if you’re looking for a new way to pay the bills while getting to spend as much time at home as possible, starting your own business could be the perfect solution.
Not only will this give you greater professional freedom, but it could also be an opportunity to pursue your true passion – as opposed to spending time at a 9-5 job you don’t really enjoy.
However, that is not to say there are challenges associated with opening your business. After all, there’s a reason why “60% of small businesses go bust within their first three years.” Despite this, careful planning and determination can carry you a long way in the business world.
Photo by Vitolda Klein on Unsplash
With that in mind, here are some top tips for starting your own business as a mom!
Learn the basics.
Before you start your own business, take some time out of your schedule to learn what is best described as ‘business 101’. For example, you should know how to draft the perfect business plan ahead of time, as opposed to simply making it up as you go. This way, you’ll be able to add some structure to your day and can keep your business moving in the right direction. You may also want to enrol in some business courses (many of which can be completed online), as the more you learn, the more you earn.
Starting your own business as a mom can be daunting, but with the expertise and support of Hedgestone Seattle, you can navigate the process smoothly. Their team of experienced business brokers in Seattle can provide invaluable guidance to help you kickstart your entrepreneurial journey with confidence.
Become a marketing pro.
Exposure, or brand awareness, is everything in the business world. You could design the best products in the world and still earn nothing if nobody has ever heard of your brand. As such, it’s important that you know how to develop marketing strategies from the word go. The more positive conversation you can generate regarding your brand, whether that be through word-of-mouth or social media, the better.
Start hiring.
Running your own business does not have to mean that you run the business entirely on your own – especially as you begin to grow in size. As a result, it’s important that you start hiring new team members as soon as your workload becomes unrealistic. Not only will this help keep burnout (and stress) at bay, it will also help you improve your business. However, you must also give potential hires a reason to want to work with you. For example, you should research different employee assistance programmes, or wellness plans and ensure that you are providing this kind of support to members of your team.
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Focus on having a good work-life balance.
While being a mompreneur is a great way to boost your finances and pursue your professional interests, it should not come as a sacrifice for your personal life. As a result, you should ensure that you work reasonable hours, and give yourself a break when you need one. Treat running a company the same way you would treat any other job. Give yourself a rota, and try to ‘clock out’ at the same time each day, as opposed to being chained to your desk.
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