Handy How-to Guide to Help Start Your Own Business 

Starting your own business can be a great idea for a number of reasons. For instance, maybe you are a new mom who wants to bring in some supplemental income when your baby is napping (and eventually grows up and goes to school). Or perhaps you are looking for a side hustle to do as a family to boost your monthly income. Or, maybe you are interested in making a career change, and have always wanted to be your own boss. 

No matter the reason, in order to get this new venture off the ground in a successful way, it’s important that you take a number of steps that will help your new business to thrive. For example, the following how-to guide can help you to launch your own company and be your own boss: 

Think About Your Talents 

Before you come up with a company name or start redoing the guest room into a home-based office, start by assessing your talents. These talents may be character traits that seem to come naturally to you. For example, you may naturally be a very positive and extroverted person, which may translate into success in a client-facing, relationship-focused role. Or you may be very organized and deliberative, which could mean you’d be excellent at handling the fine details or books of a company. Consider taking the assessment featured in StrengthsFinder 2.0, Amazon’s bestselling nonfiction book ever, to determine your top talents or strengthens. 

Assess Your Skills 

Now it’s time to think about your skills. In general, these are the various abilities that you have learned over the years—or can still learn—that will allow you to succeed in your new business. For instance, if you have a knack for writing, took a number of creative writing courses in school and dabbled in freelance writing when you got out of college, you might already have the skills that are needed to launch this as your new business.  

However, if you are interested in getting into sales but have never sold anything to anyone, you will have to acquire some sales skills prior to launching your business. If this is the case, look for opportunities to learn the skills that you need to launch the business of your dreams. In the case of a budding salesperson, you could hone your skills by becoming an Independent Business Owner through an established company like Amway. Once accused of being a pyramid scheme, Amway isn’t a scam but a reputable way for people to start their own side business with the help of education and mentorship along the way. 

Define Who Your Customers Will Be 

Once you have a pretty good idea of what you want to do in your home-based business, it’s time to define who your customers will be. Your target market will be the group or segment of the population who is most likely to buy your product or service. The earlier you identify who this is, the quicker you will be able to determine if there’s enough demand for your company. In order to make this process go as smoothly and accurately as possible, take a “narrowing down” approach. For example, if you dream of being a baker and live in an area with tons of young families, you might want to tailor your business to children’s birthday parties. For aspiring professional organizers, you might want to focus on families or empty nesters who are looking to downsize. 

Good Luck with Your New Venture 

You already have the desire and drive to start your own business. Now, by assessing your talents, boosting your skills and really thinking about who your business will best serve, you can transform your dream into reality and finally be your own boss. 

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