The Easter Bunny is SORRY Tour | Unjunk Your Easter Basket Candy

The Easter Bunny is SORRY Tour | Unjunk Your Easter Basket Candy


I was so incredibly happy to hear about this story I just had to share. As I’ve mentioned before, we are trying to clean up our eating habits including avoiding processed foods and GMOs. Unfortunately, as I’ve been shopping for Easter candy that’s about all I’ve been finding. That is, until UNREAL’s unjunked Candy was brought to my attention. Thanks to UNREAL I will be receiving some of this yummy candy for my family to enjoy this Easter and the kids won’t be looking at candyless baskets!

Easter is right around the corner and this year, the Easter Bunny has had the same epiphany we have! He realizes that he has been a bad, bad bunny – not reading the labels on the candy that he’s been putting in baskets. He had no idea there were things like preservatives and artificial colors in them. However, this year he is changing his ways and is asking others to join in his movement to unjunk candy.


The following press release is being issued on behalf of UNREAL®:

The Easter Bunny today announced that he has been a bad, bad bunny and issued a formal apology for the candy he’s been putting in baskets. He admits he never read the labels and was shocked to learn about all the artificial ingredients, corn syrup, preservatives and other junk in the candy that he’s been handing out each spring. The Bunny recognizes it’s a problem and as a result, he has announced that he will be changing his ways. The Easter Bunny hopes everyone will join in his movement to unjunk candy – including all of the candy companies.

“I am so sorry I didn’t read the labels earlier. I had no idea,” expressed the Easter Bunny. “Does anyone even know what partially hydrogenated oils, PGPR and shellac are?”

As a way to make amends, he set out to find a way that people everywhere could still enjoy candy, without the junk, with less sugar, and more nutrition. The good news is that he found it.

The Bunny shared, “I’m going to make things right. Luckily, I found this little company UNREAL that makes candy from all real stuff and is the best candy I ever tasted.”

The Easter Bunny issued the following letter today from his personal rabbit hole:

Screen Shot 2013-03-27 at 9.17.52 PM

Leading up to the holiday, the Easter Bunny and thousands of his friends and family will be issuing personal apologies. Some of the Easter Bunny’s many celebrity friends, like John Legend, Jillian Michaels , and Tom Brady , are supporting his movement to make amends. The Easter Bunny will also be handing out UNREAL – the unjunked candy. To show its appreciation for the Easter Bunny’s support, UNREAL has agreed to be the proud sponsor of the 2013 Easter Bunny Apology Tour. The Bunny invites all candy companies to unjunk their candy and join as sponsors of his future tours.


“We are so excited to be the first official sponsor of the Easter Bunny’s Apology Tour, and we hope lots more candy companies will unjunk their candy and join the tour,” said UNREAL’s 16-year-old Founder, Nicky Bronner . “UNREAL is on a mission to unjunk the world, starting with candy, and with help from the Easter Bunny’s and our special friends, we can have the world unjunked before you know it.”

For the latest updates on the 2013 Easter Bunny Apology Tour, visit and follow @thesorrybunny on Twitter.



UNREAL Candies can be purchased in many stores including Target, CVS, Walgreens and Kroger. 

Retail prices range from $.89 to $1.29 for individual bars and $4.99 for the family sized bags.



ONE OurKidsMom reader is going to win a bag of each UNREAL Candy including:

UNREAL 54 – Candy coated chocolate with peanuts

UNREAL 41 – Candy coated chocolate

UNREAL 5 – Chocolate caramel nougat bar

UNREAL 8 – Chocolate caramel peanuts nougat bar

UNREAL 77 – Peanut butter cups


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  Rules:You do not have to be a blogger to enter/win. An email address is required to enter. The winner will be chosen randomly through Rafflecopter and contacted via email. A reply to the winning email is required within 48 hours before a new winner is chosen. One person entering per household please. US ONLY please.

This giveaway ends at 11:59 PM EST on April 12, 2013.

       Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The opinions expressed in this post are entirely my own. Your experience with the product may differ from mine. The sponsor is responsible for prize fulfillment and will be shipping the winner(s) their prize(s). For more information read my disclosure policy.


  1. Claire says

    I cant wait to try the Chocolate caramel nougat bar

  2. Pamela Halligan says

    I liked the video of the Easter Bunny trying yoga and I earned that UNREAL Candies are made without chemicals, artificial stuff, preservatives, corn syrup, hydrogenated oils or GMOs.

  3. Jennifer says

    I love that jillian michaels is one of the celebrity friends!

  4. Debra Hall says

    so cute 36,402 brothers and sisters…lol

  5. I love that the unreal candy is so good for you in a sense of no GMO’s, chemical and artificial junk free~

  6. Daraya says

    I would love to try the UnReal Peanut Butter Cups. Mmmm!

  7. april yedinak says

    I like the celeb friend’s videos, especially the one with John Legend.

  8. shannon oelrich says

    I have decided to cut dyes out of my youngest sons diet and so I found these at Target and am excited to try them.

  9. Cindy says

    No chemicals, artificial stuff, preservatives, corn syrup, hydrogenated oils or GMOs.

  10. chadro says

    I liked my celeb friends

  11. mell says

    I want to try the peanut butter cups. I liked seeing the Easter bunny trying to do yoga.

  12. Paula Lee says

    Love the apology letter. Poor guilt riddled Easter Bunny…

  13. anne perry says

    No gmo’s!!! That is awesome

  14. Erin says

    I love candy. Now, to have new ones to try that are made better is wonderful!

  15. Sonya Morris says

    Poor bunny realizing the junk he gave our kids. Now if the food companies will realize it too and change!

  16. Megan Parsons says

    I want to try the peanut butter cups!

  17. Kasi Erwin says

    LOVE the blog and all his celebrity friends!
    – Beth Ann Erwin facebook/rafflecopter

  18. Catie says

    I love the Jillian Michaels video! Too cute.

  19. Susan Broughton says

    I like the Unreal peanut butter cups they sound yummy!

  20. Margaret Smith says

    I learned that It’s made from all real stuff. Like real cane sugar, real caramel and yummy nougat without the added bad stuff

  21. Sylvia White says

    I like that there is no chemicals, artificial stuff, preservatives, corn syrup, hydrogenated oils or GMOs.

  22. dawn k says

    I’d love to try the peanut butter cups.

  23. Katherine says

    Cute way to advertise.

  24. Betty says

    loved Jillian motivating the Easter Bunny – she is so tough.
    and who knew the Easter Bunny had 36,402 siblings?

  25. Ann Fantom says

    I liked the Jillian Michaels Sorry Bunny video

  26. Sacha Schroeder says

    I like the celebrity videos!

  27. rachelrj says

    i like the pb cups. bought them at target before and really enjoyed them

  28. Monique Rizzo says

    I like how good they are for you!
    Thanks for the chance.

  29. Cynthia C says

    I learned the candy has no chemicals, artificial stuff, preservatives, corn syrup, hydrogenated oils or GMOs.

  30. I would love to try the Carmel Nougat Bar. Sounds so yummy!

  31. sandy weinstein says

    like that the candy has less calories, less sugar, no corn syrup, cute video of bunny doing exercises with jillian micheals

  32. DEBIJOT says

    I like that the site lets you know where to buy these candies.

  33. love to try the unreal peanut butter cups

  34. Amanda Alvarado says

    That is a cute site! I learned the Easter Bunny has 36,402 brothers and sisters! LOL

  35. Becca says

    I really want to try the peanut butter cups!

  36. Kristen says

    I’d like to try the Chocolate Caramel Peanut Nougat Bar.

  37. jamie braun says

    i LOVE the vid of Tom Brady playing catch with the Easter Bunny! hilarious!

  38. Fawn H says


  39. Ruby Yoshi says

    I like the Apology

  40. Stephanie Larison says

    I want to try the Peanut Butter Cups

  41. Suzie Williams says

    I like that there is no corn syrup in their candy.

  42. Virginia Rowell says

    I love the Celeb Friends videos. Too cute!

  43. nannypanpan says

    i learned he played hockey with cam neely

  44. Angela Neynaber says

    I like the Jillian micheals video.

  45. Michelle S says

    I have tried this candy , and it’s ok.

  46. Joe+G says

    This stuff is quite good. I do like their promotions.

  47. Danielle Papsis says

    I just love the idea that there’s nothing artificial about the candy.

  48. Louis says

    UNREAL® Candy tastes better than my old favorites without the junk. No chemicals, artificial stuff, preservatives, corn syrup, hydrogenated oils or GMOs

    Thank you for hosting this giveaway

    pumuckler {at} gmail {dot} com

  49. Jessica Lodge says

    I love that Unreal candy has no corn syrup in it. Corn Syrup gives me migraines so it limits the candy I can eat greatly. I can’t wait to try these.

  50. lisa says

    Chocolate caramel nougat bar!

  51. jeanette sheets says
  52. I am so excited to try the Unreal peanut butter cups!

  53. Tammy R. says

    Like that it is made without chemicals, artificial stuff, or preservatives.

  54. Kyl Neusch says

    the UnReal Peanut Butter Cup

  55. polly says

    I would like to try their peanut butter cups

  56. D Schmidt says

    Visited and I like the About Me section, hilarious!

  57. Darlene Ysaguirre says

    I think its great that their making candy of all thing healthier to eat i know ill be making the change be able to indulge now and then and not have all that bad stuff when i do.

  58. Amanda Kinder says

    I like that they use real cane sugar.

  59. Nancy says

    That is so cute! And unfortunately, so true……our foods are loaded with chemicals.

  60. ky2here says

    Tom Brady and John Legend recorded videos with him

    ky2here at msn dot com

  61. I love their varieties! All my faves! I think the Candy Coated Chocolate Peanuts look amazing!

    coriwestphal at msn dot com

  62. Valerie Taylor Mabrey says

    UNREAL® even packed that great taste into fun, smaller sizes that fit into Easter eggs
    vmkids3 at msn dot com

  63. carol says

    I enjoyed the Jillian Michaels video on their site!

  64. I learned that there are 11 grams of sugar in the peanut butter cups

  65. Nicole says

    I love that there are no chemicals, corn syrup, or GMOs

  66. nadya kotik says

    this candy is definitely great! i tried it. i learned on the website that this candy had no chemicals, artificial stuff, preservatives, corn syrup, hydrogenated oils or GMOs.

  67. Laurie Emerson says

    I love how the bunny has 36,402 brothers and sisters. Just reading that made me smile!

  68. Brittney House says

    Caramel Nougat Bar

  69. Samii Meyer says

    I like the whole campaign in general, I thought it was really cute.

  70. James Beck says

    no GMO’s chemical and artificial junk free

  71. Susan Smith says

    I learned that It’s made from all real stuff, like real cane sugar, real caramel and nougat. I’d like to try the peanut butter cups.

  72. susan smoaks says

    i would like the peanut butter cups! the sorry bunny easter bunny apology tour is hilarious!

  73. Breanne says

    I’d like the peanut butter cups

  74. Denise Donaldson says

    Chocolate caramel nougat bar sounds good

  75. Kendra says

    I like the idea of good candy !

  76. Erica C. says

    It has no GMOs.

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