Star Wars and General Mills Team Up #CerealWars

Star Wars and General Mills Team Up

Thank you to General Mills for sponsoring today’s conversation. All opinions are my own.

Cereal and hidden surprises were always the best part of my mornings as a child. Much to my Mom’s dismay, I would dig through an entire newly opened bag to try to claim the prize first. Little did I know that, as an adult I would have the same urge.

Why would a grown woman want to dig through a cereal box?

I’m excited to announce that General Mills and Star Wars are teaming up to offer exclusive vintage movie posters in every specially marked box of General Mills cereals!


General Mills is once again connecting fans with what they love.

Hidden inside each box, you will find one of six timeless movie posters featuring your favorite Star Wars films.


Star Wars and cereal fans alike can collect all six classic posters in each participating brand of General Mills cereals, including:

  • Cinnamon Toast Crunch
  • Honey Nut Cheerios
  • Trix
  • Cookie Crisp
  • Reese’s Puffs

The specially marked boxes of Big G cereals hit store shelves this month. Be sure to grab them early… they are available for a limited time only.

Check out the #CerealWars Tumblr page for more fan fun surrounding the General Mills and Star Wars partnership.

Connect with General Mills:



ONE OurKidsMom reader is going to win two single-day tickets to Comic-Con in San Diego on Saturday July 11, 2015!


This giveaway ends at 11:59 PM EST on June 24, 2015.


  1. Jane says

    I want a box of Star Wars cereal!

  2. Lesley Cutchens says

    I love the eat with your eyes….I love being able to SEE whats inside of the packages of the foods I’m buying.

  3. Kayley says

    I like GM’s organic/natural products, such as Annie’s , Cascadian Farm, and Food Should Taste Good. I hadn’t realized GM owned these brands until I checked the site just now. Haagen-Dazs is also one of my faves.

  4. Elizabeth Ray says

    Yoplait Original has 25% less sugar across all 26 flavors

  5. DARLA KIDDER says

    I want all of the Star Wars posters.

  6. Donna W. says

    I found it interesting to read the company news and their stock prices

  7. Lisa Kubin says

    Nature Valley is releasing a gluten free granola bar

  8. Maria C says

    Love that these products are full of vitamins & minerals which is very essential to everyone esp for our kids. They give us energy.

  9. Leela says

    By the 1930s, Progresso was known throughout the northeastern U.S. for superior tomatoes and tomato paste.

  10. Leela says

    I entered the Jurassic World giveaway.

  11. Paul Silva says

    I love Honey Nut Cherrios!! I’m 42 & haven’t stopped loving it since my childhood. I’ve passed it on to my 4 yr old daughter & we are loving it <~~

  12. Stephanie says

    They have 850 items that are gluten free

  13. Leah K says

    I love that GM is making a lot of cereals gluten free!

  14. Regina M says

    Beginning in July, five Cheerios products will be going gluten free: Original Cheerios, Honey Nut, Multi-Grain, Apple Cinnamon and Frosted – See more at:

  15. Amanda Marcus says

    I learned they are starting to make Cheerios gluten free! 🙂

  16. Neal Trautloff says

    French Toast Crunch Cereal soap opera

  17. Brandi Halstead says

    I have been learning American Sign Language and I love to Sign!

  18. Tara L says

    I learned that Nature Valley products now are gluten free, that’s awesome!!

  19. Tara L says

    I entered the F-Secure Freedome & iPad Mini #Giveaway .

  20. Tara L says

    I entered Jurassic World Toys #GIVEAWAY | ends 6/18 | #TeamJurassic #JurassicWorld

  21. Tara L says
  22. Deborah B says

    GM has 850+ gluten-free products. Who knew?!

  23. B.W. says

    I definitely want a box of the Star Wars special edition cereal!!!

  24. Anne N says

    I didn’t realize all the items they have that are gluten free.

  25. Stephanie says

    i entered the WarnerBros/DCKids Toy Basket #GIVEAWAY

  26. Stephanie says

    i entered the Jurassic World Toys #GIVEAWAY

  27. carolina says

    i love the general mills helps school by providing Box Top program

  28. Lauren says

    I learned that Yoplait is now in China.

  29. Dayna says

    I want to try the Oats n’ Chocolate granola so much.

  30. Nicole Dziedzic says

    I learned that General Mills is making Yoplait’s with 25% less sugar. Sounds awesome to me.

  31. Darcy Matheson says

    After looking thru the General Mills website, I read and learned from an article entitled “How to decipher the dates on food labels”. I’m always confused on when to throw stuff away, so this article has become a bookmark on my computer. Thanks General Mills!

  32. Melinda says

    I learned that they do philanthropic work to aid in the world’s hunger and nutrition problem like supporting Feeding America and the Presidential Youth Fitness Program.

  33. Scott Martin says

    I learned the nutritional value of their products.

  34. Jeanine B says

    They’re reducing sugar in Yoplait to make it healthier. Good to know. And the Star Wars posters are cool

  35. Kambrea says

    I love the star wars cereal box!

  36. Rita A says

    I really enjoyed looking at the Health Section> there is a lot of good information there!

  37. Margot C says

    I want a box of that Star Wars cereal!

  38. Schindler says

    I’d be fine just getting one of the posters 😛 I should pick up some cereal!

  39. Tara L says

    entered the Logitech Hardworking Professional Toolbox Giveaway

  40. Danielle says

    I love how they brought Star Wars to their boxes.

  41. Leela says

    I entered the WB & DC Kids giveaway.

  42. I learned that they are helping the kids out in Ethiopia right now.

  43. Shanda J says

    Honestly, now I really want a bowl of cereal!

  44. Victoria says

    I want all six of the classic posters! 🙂

  45. Kristina Wilson says

    I learned that it started in 1880

  46. Susie M. says

    I’ve always been confused about food expiration dates, and found this article helpful. On a side note, I still haven’t come across the cereals with the Star Wars posters, but I want some. Always keeping eyes open.

  47. Devon F says

    They have the yummiest cereal flavors! My favorite is Lucky Charms 🙂

  48. AEKZ2 says

    I learned that ninety-five percent of Americans still aren’t eating enough whole grain

  49. Kazuko Smith says

    I love cinnamon toast crunch… Such a great cereal. Love it! My family loves it as well. My father is such a Star Wars fan so I know he would love this as well. 🙂

  50. Julie Minton says

    Yum Cheerios. I am looking for that cereal today

  51. Some of our favorite cereals are made by General Mills! This would have been a cool prize to win.

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