Mega Bloks in Your Cereal

Mega Bloks in Your Cereal

Samples received for sharing the news. All opinions are my own.

As a little girl, one of my favorite parts of breakfast was opening a fresh box of cereal and digging in clear up to my elbow to find the hidden prize.

Who cares how much cereal overflowed the box or how much I pulverized the cereal remaining in the box, right?

Oh! Heaven forbid my little sister got there before me.

My mom wasn’t impressed (especially with the fighting), but I would love that tiny little trinket.

Did you know that General Mills has been consistently surprising American families with free prizes in cereal boxes for more than 80 years?

80 years! That’s an amazingly long time.

But for the first time ever General Mills if offering free customizable premiums for both boys and girls through a partnership with Mega Bloks.


Each participating brand of General Mills cereals including, Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams and Cinnamon Toast Crunch, offers a free Mega Bloks car with a set of Hello Kitty and Power Rangers stickers and instructions to cut out a pattern to construct a cardboard jump from the cereal box.


In addition to the Mega Bloks freebies promoting fine motor skills and construction play patterns for children, the offer leverages hot properties adults love too, like Hello Kitty and Power Rangers. In fact, Hello Kitty is celebrating her 40th anniversary later this month, and Power Rangers is an iconic brand that’s experiencing great growth at retail.


To bring the family fun to live, General Mills partnered with Maker Dad – Mark Frauenfelder – to rev up the breakfast table with a Rube Goldberg style contraption seen in this video made entirely of General Mills Mega Bloks cereal boxes.

Mark Frauenfelder has some amazing tips to foster creative play with your family.

(view the video here or below )


ONE OurKidsMom reader is going to win a $50 Target gift card, an exclusive Mega Bloks collective car kit (style sent based on availability) and participating Mega Bloks cereal boxes !


This giveaway ended at 11:59 PM EST on November 28, 2014.


  1. Shannon says

    Not sure I’m down with the mix of cereal but cute video.

  2. Margaret Smith says

    I like the creative way that Dad & daughter got their cereal ready.

  3. Tara says

    I loved his shirt.

  4. Lisa Brown says

    I like the elaborate contraption they build just to pour a bowl of cereal.

  5. Jennifer Rote says

    Like all the cereals, just not all mixed together.

  6. Karen Glatt says

    I thought this was such a cute video! Dad and daughter created a cool track out of cereal boxes and the car knocked the cereal out of the boxes and also poured out the milk. This is a way that I would love to eat my cereal!

  7. Elena says

    I like the mix of cereal

  8. Mary Happymommy says

    I like these cereals individually but not mixed together like in the video.

  9. Stephanie says

    i liked the mix of cereal!

  10. Adrienne gordon says

    Love the dad/daughter interaction

  11. steven weber says

    I really like the mix of cereal.. looks tasty!

  12. Elle says

    That looks like a lot of effort for a simple bowl of cereal with milk but cute.

  13. Kelly D says

    I liked that the cars raced down the tracks to get things moving, this would be fun for any kid.

  14. Katy says

    That was pretty neat! My boys would love to build something like that and watch it work!!!

  15. Michelle Weaver says

    Love that it encourages spending time as daughter and dad!

  16. Natalie S says

    That definitely took some mind power to pull that off! I thought it was a sweet video and hopefully they can eat all that cereal ha ha

  17. trisha kilpatrick says

    That looked like a lot of fun, but I couldn’t help but think that they probably left the mess for mom to clean up.

  18. Amanda Sakovitz says

    i like the mixed cereal

  19. Cheryl says

    LOL! As my husband would say, there are some creative people in this world! I think I’d like mine not all mixed together, tho.

  20. Michelle C says

    I’ve never thought to mix multiple kinds of cereal, but I may have to try it now! Thanks for the chance to win!

  21. AwayGirl100 says

    how cute! and here I thought I was creative when I used a special colored bowl LOL

  22. Mendy Dinsmore says

    I liked how he and his daughter worked together to build the contraption.

  23. heather s says

    I liked the mix of cereals and all the great work

  24. Jessie C. says

    I like the fun idea but not mix all cereals.

  25. Tracy Robertson says

    I love how perfectly father and daughter worked together. Priceless!

  26. Alan Tong says

    I love the cool contraption they created.

  27. Kimmy Ripley says

    The mix of cereal was wild!

  28. Thomas Murphy says

    I like the cool stuff they build.

  29. CR Williams says

    For some reason the video is taking a long time to load.

  30. Kristen says

    Very creative…but I wouldn’t want to eat that mixed up bowl of cereal at the end! 😛

  31. That’s some serious construction!

  32. Crystal F says

    Wow! That was a lot of work but it sure looked cool. I wish we were that creative. Thank you!!

  33. April says

    Very creative with the mix of cereals!

  34. Janet W. says

    I like when they created a car ramp out of the boxes!

  35. Laura J says

    Oh that video was so cute!!! What an awesome dad! I loved when the toast flew up! Oh…I would love to try to do something like that! How fun!!!

  36. Very creative! I wonder how long it took them to set that up.

  37. Melissa M says

    What a cute video! I wonder how long it took to build that.

  38. BeckyM says

    Cute! Love the daddy and daughter time!

  39. Carolann Leibenguth says

    Lol a lot of work for cereal but it looks like they had a great time.

  40. shirley says

    Great fun video, but I will eat my cereal one kind at a time.

  41. Pamela Gurganus says

    I really liked the interaction between the dad and daughter. It’s always fun to do things together!

  42. I liked the cereal machine they created. It’s awesome!

  43. Holly Thomas says

    They put a lot of effort into the project.

  44. jennifer says

    The video is awesome!

  45. Cynthia R says

    Great commercial by General Mills, I loved the course they were able to create. How creative!

  46. Candice says

    I liked how they mixed the cereal.

  47. I think it’s a really neat idea, but I couldn’t eat all those cereals mixed together!

  48. nickie says

    I like the mix of cereal

  49. Elizabeth P. says

    Pretty neat how the father and daughter are interacting and inventing.

  50. Kim Henrichs says

    I love that they made a car ramp down the stairs!

  51. Sylvia White says

    I love the use of the toaster

  52. Debra Hall says

    that’s one cool dad to take the time to build all that

  53. amy pugmire says

    wow! that must have taken some time! How fun they have that memory of building that together!

  54. rochelle haynes says

    I like the dad that build it

  55. katherine says

    Haha I actually liked all the cereals mixed together

  56. Tiffani Jade says

    I like that they came up with such a creative and fun way to reuse cereal boxes.

  57. Christina Foley says

    What a cute video!!! My son would love to be able to make something like that to pour his cereal in the morning haha.

  58. Bridgett Wilbur says

    I just love the creativity of this video. The father and daughter making breakfast together is so cute.. I just loved the whole video.

  59. Jenny Barber says

    Fun! I love how they built that enormous track!

  60. love the spending time with daughter and father. thankyou, ken

  61. amanda whitley says

    i like the daughter’s taste in cereal..i love resses puffs!

  62. Stephanie Phelps says

    That was so cool! My kids were loving it when I showed them! I would love to build this with the boys!

  63. shelly peterson says

    What a pretty cool dad! A lot of work for a bowl of cereal but looked like they had fun.

  64. Kate says

    I like that it shows a fun way for a dad to bond with his daughter

  65. Jessamine D. says

    I like how they made that track just to pour milk in the cereals. 🙂

  66. Barbara Montag says

    I like the togetherness of the dad and daughter.
    thank you

  67. Leigh Anne Borders says

    Daddy Daughter time is so important! Love the video!

  68. Soha MOlina says

    I like and want Reese’s Puffs.

  69. Sarah Hirsch says

    I like how the father and daughter created that cereal dispensing contraption together

  70. kj skib says

    I like their choices in cereal.

  71. Jen Haile says

    What a mess! I like the creativity!

  72. Kimberly says

    I like when the toast goes up in the air with the string.

  73. D Schmidt says

    I really like the bond they have and how it celebrates family.

  74. I learned how to make a track out of my cereal boxes for my husband and kids to play with.

  75. Lisa Kubin says

    OMG the cereal mix looks like so much fun! I would love to try it even though I hate mixing foods! What a cute video!!

  76. rachel travis says

    I love how the dad was playing with his kids– and showing them how to be creative

  77. Betty B. says

    I thought it was very cool and creative how they used the cereal boxes!

  78. Tara O. says

    I love the awesome car tracks they made to prepare breakfast! Too cute!

  79. Brynn says

    I LOVE their inventions! So creative 🙂

  80. Carrie says

    I love how innovative they were. My boys loved all of it and want to build one.

  81. the dad was very creative!

  82. Robin Abrams says

    I love watching the father and daughter working together this will make for good memorys

  83. Maria Iemma says

    I love the bonding opportunity between father and daughter. Love big G cereals, specially cheerios.

  84. Melissa Hartley says

    What a creative contraption! I like how cool this dad is 🙂
    Thank you & Lucky Charms cereal rules!! HaHa.

  85. Heather Hayes Panjon says

    I Liked The Video, The Mixing Cereals Is A Fun Idea I Liked!

  86. Such a cute video. Great to see family spending time together and having non electronic fun!

  87. Andrea Williams says

    Love the creativity of making all the parts work together.

  88. Devon F says

    That was one amazing ramp! He gets the Dad of the year award! lol

  89. Alona Y says

    One thing I want after watching that video is that kind of selection of cereals in my pantry! Cute daddy and daughter video.

  90. heather eg kaufman says

    I would NOT want to clean up that mess, but it looked like a lot of fun!

  91. Andrea says

    The cereal mix was awesome!

  92. nicole says

    i liked how dad and daughter built a track- something normally shown with boys!

  93. Tanya White says

    Cute idea but yuk on the mix of cereals.

  94. Amanda Alvarado says

    I love the milk pouring into the bowl at the end! Nice finishing touch! 🙂

  95. Deb K says

    I like the mix of the cereals.

  96. Jen F says

    This is such a cool video. I would love to do something like this with my daughter!

  97. Paige c says

    I love mixing my cereals up, good mixes

  98. courtney b says

    mixing some of those cereals sounds kind of gross but hey you never know!!! that’s how you found your favorites I guess!

  99. shaunie says

    Love how they as a team got inspiration from boxes of cereal

  100. Maeghyn Koehler says

    The contraption they built was too cool.

  101. Lisa E says

    What a great video – the great for them – very creative!

  102. Fawn H says

    I like how much time and effort they put into it.

  103. Sarah Matos says

    Great variety of cereals but not all together.

  104. Sarah Hall says

    I learned that eating cereal can be a lot of fun if you want it to be. Don’t forget to save the box top points.

  105. Allison Downes says

    The cereal mix looks fun! Thank you for the chance to win this

  106. Monique Rizzo says

    Its so cool that the father built it. Wow!!

  107. Seyma Shabbir says

    Cute but as the mom, I would be like what is this!!!

  108. Courtnie says

    I think it is very creative!

  109. Ashley Tucker says

    I learned there are some very creative people! Very cool set up.

  110. Angie pruden says

    Loved the mix of cereals, great idea!

  111. Rebecca Orr says

    They are really creative. It makes me want a big bowl of cereal….preferably Reeses peanut butter puffs. Yum!

  112. rochelle johnson says

    hmmmmmm would I be mad at the mess or impressed with the idea.

  113. Jennifer Tilson says

    I liked the creativity and fun that the father and daughter had in the video.

  114. aracely limon says

    Its always nice to see dads spending time with their daughters.

  115. sandra says

    I like their contraption

  116. Sarah Hayes says

    i like how everything worked together to make them a bowl of cereal. if that was all coco puffs Id be all in!

  117. Melody says

    I loved their creativity. Reminds me of Honey I Shrunk the Kids, the dad was always making crazy inventions.

  118. Sarah Cool says

    I like these cereals individually but not mixed together 🙂

  119. Susan Christy says

    I want Reese’s Puffs!

  120. Jessica H. says

    Holy Moly they had a catapult! lol That must have taken a ton of time. I love the saw he had in the video 🙂 But I also love the idea of doing something fun and working together. Thank you for the wonderful giveaway!

  121. saralynns2 says

    This reminds me of something my dad would have done with me 🙂 dad and daughter time is precious!

  122. Sacha Schroeder says

    Loved the video. Could see my husband doing this!

  123. I love it. It’s a little over the top, but daddy/daughter time is so important! And what dad wouldn’t love this much time with his little girl!

    coriwestphal at msn dot com

    • Dawn Keenan says

      I love the way they worked together. So nice to see fathers and daughters spending quality time.

  124. Heather B says

    Cute video, I love the contraption!

  125. Mere says

    I love cereal and Target! =)

  126. Kristin Miller says

    The mixed cereal looked tasty!

  127. Beth r says

    I really like the mix of cereal!

  128. Karen Deva says

    Wow, that’s a really cute video! It reminds me of the Mousetrap game from my childhood.

  129. Jill P says

    I learned that i like my cereal, one kind at a time!

  130. Christie Mullen says

    I loved seeing a dad bond with his daughter!

  131. Maria Iemma says

    Not sure why this contest is not accepting entries since the end is supposed to be 11/28

  132. Sarah L says

    This giveaway ends at 11:59 PM EST on November 28, 2014.

  133. Cynthia C says

    I liked the milk pour at the end.

  134. kyl neusch says

    the mix of cereal

  135. Erica B. says

    Mixing the cereal is nice.

  136. Lisa V. says

    It’s nice to see creativity and time spent together.

  137. brandy c says

    I like the mix of cereal!

  138. Jill Myrick says

    Now that’s really cool. It looks like they had a blast bonding together with a great project. Very creative !


  139. Daniel M says

    actually i don’t like mixing up cereals

  140. Sonya says

    I love the giant contraption that they made to pour cereal 🙂

  141. Robin says

    I loved when they mixed all the cereals together.

  142. Susan Smith says

    That looked like a lot of fun and creativity.

  143. Brittney House says

    I like the daddy daughter time.

  144. Leanne Godfrey says

    I like that the dad and daughter spent some quality, creative time together.

  145. Sarah L says

    What a waste of cereal….
    Thanks for the contest.

  146. Amy Deeter says

    i just loved how they mixed all the cereal together like that .

  147. Carol Mclemore says

    I’ve never thought to mix multiple kinds of cereal, but I may have to try it now!

  148. tina reynolds says

    I really like the mixed cereal

  149. Karen Drake says

    I love mixing my cereals together like they did.

  150. Tammy Farrar says

    i thought it was cute and liked his shirt

  151. christine j says

    I love how fun the video looked. My son would love to build something just like that.

  152. Ellie Wright says

    I like the interaction between father and daughter.

  153. Donna Kellogg says

    I love what they built but it seemed like alot of cereal was wasted maybe they should have poured a little less

  154. Stephanie Larison says

    I like cereal but I don’t think I could mix em lol

  155. Bryan E. says

    Thanks for the giveaway… great Rube Goldberg machine, but they need a bigger cereal bowl for the finish.

  156. Betty C says

    The video is cute but I wouldn’t want to mix my cereal that way.

  157. Trisha McKee says

    I love the creativity displayed by the people in the video! Not so sure about mixing the cereals, but still.

  158. Tabathia B says

    I like the mixed cereal

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