Creating a killer medical brand is easier said than done. Yes, you want something that stands out, but at the same time, you only have a limited number of hours in the day to work on it.
That’s where this post can help. It explores how to create a better medical brand and what you need to do to make the most of your existing practice if you’re a doctor, a dentist, or another allied healthcare practitioner.
So, what specifically should you focus on? That’s the topic of this post. It explores how to turn your medical brand into something that both you and your patients will love.
Train Your Staff To Adopt Your Brand Values
The first step is to train your staff to embody your brand values. It should be obvious to patients which practice they below to, just because of how they act.
The best way to train your people is to model the behaviors you want to see in them. This approach usually requires leading by example, and sometimes nudging your staff in the right direction to encourage them to do what they need to do.
During this process, highlight how you want staff to adopt brand values at every touch point with customers, whether they are reaching out online or talking to your team in person. This guidance helps them internalize the standards you set.
Invest In The Community
You can also boost your medical brand by investing in the community. Reaching out and doing something for a good cause nearby is a surefire way to get people interested in what you do.
When you take part in the community, you communicate your commitment to local people. While sponsorships might be commercial, using some of your excess firms to plow back into regular individuals and residents is a great idea and builds local will.
Ideas for medical practice community involvement include:
- Hosting health workshops to do with protecting teeth, the heart, or other issues local people worry about
- Partnering with charities that serve the community
- Going into schools to teach kids about the benefits of a healthy diet or excellent oral hygiene
Once you start investing in the community, you’ll discover that more people want to get involved. The local media might even run a story on it, boosting your profile further. This can help raise your brand and make you better known in the local area if you’re just setting something up.
Get Your Admin Sorted
The last thing patients want is for medical companies to mess up their paperwork or lose their insurance documents. That’s why it is so critical for practices in this sector to get support. Trying to do everything in-house could damage the brand.
Services like My Mountain Mover specialize in offering support for medical brands. Their staff often has expert knowledge on running these sorts of practices and dealing with patients. They can assist with things like admin, medical billing, coding, scribing, or acting as a receptionist. They can also support patient monitoring and telehealth, reducing the burden on in-house teams.
Once you get your admin fixed, it will blend into the background, and patients won’t notice it. Then, you can focus on treatment, ensuring you provide a better service than your rivals without getting bogged down in the details.
What’s nice about many of these virtual services is that they allow you to specify the work you want done. Sometimes, that’s everything, but it could just be your finances or organizing bookings.
Make Sure Your Brand Has An Identity
You can also ensure you create a better medical brand by deciding on an identity. While selling yourself as a local community clinic is one option, doing something less generic can be a powerful way to garner interest and get people excited about your services.
For example, you could decide to become a patient-centric clinic. These are best for local areas where the quality of care is more important than finding novel treatments.
Another approach would be to become a lifestyle practice. Here, you focus on the medications and the other components of health, like diet and exercise, to provide patients with better and broader results.
You could also look into becoming a specialist if you have specific training. If you are the only clinic to provide a service in an area, that can almost guarantee a steady supply of patients.
You can go for full branding with an agency if you want. The idea here is to make your public image consistent across all touchpoints, like your social media pages and website. Again, this approach can make you stand out, though it is challenging to achieve over a short time scale.
Make Your Website User-Friendly
Speaking of websites, making yours user-friendly is another way to create a better medical brand. Providing patients with all the information they require and adding key features, like online booking and testimonials online can be a great way to make everything seem more functional and useful.
Most practice websites are low quality, so if you can improve yours, you can quickly stand out from the crowd. You can also reduce admin on your staff by providing FAQs, booking forms, email contact boxes, and other services that make things run smoothly.
If you can add prescription ordering to your website, that can be even more convenient for patients. Setting up subscriptions and automatic deliveries reduces the need to come to the office and helps people get the drugs they require to feel better.
Use Testimonials
Another way to support your branding is to use testimonials. These help you convince new patients that you offer the best medical services in your area.
Testimonials and reviews are powerful because they are a form of social proof. People see them and take the advice of their peers seriously. Because of this, just a handful of reviews can have an outsized impact on the number of people who want to use your practice. Once people see these on Google and other public forums, it immediately boosts the trust they have in your practice and begins shaping their expectations. Even if they never use your services, they may still be willing to sign up on the basis of reviews or recommend you to their contacts.
You can build reviews online by requesting that patients complete them. Usually, this is as simple as asking nicely and sending them a link, though you can offer some sort of incentive if you want, like free entry into a prize draw.
Just be careful not to incentivize positive reviews. While you want patients to say nice things about you, paying them outright to do so isn’t a good idea and could lead to a PR crisis.
Create A Professional Visual Appearance
Lastly, it can help your medical brand if you create a professional visual appearance. Just changing the look of your office is often enough to convince many patients that you offer a quality service.
Here, it’s a good idea to do what regular businesses do and focus on things like your font, theme, logo, and colors. These elements should all work together and reflect the service you offer.
If taking on this task yourself sounds like too much work, there are plenty of designers and agencies who will be more than happy to do it for you. Usually, putting something original and unique together is straightforward, as long as you provide plenty of details in the brief document.
So there you have it: how to create a better medical brand.
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