Inspire Future Engineers with GoldieBlox #LookatGoldie

The first time I heard about GoldieBlox was during the Super Bowl in 2014.

If you haven’t seen the commercial, please take a second to watch it. It’s worth it.

As a mother to two girls, the commercial made me smile and tear up at the same time. The stereotypical box that society has put around our girls makes me so sad for them.

In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8.  Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

That’s why I was so excited when I was asked to introduce GoldieBlox to my Emma last month. Her experience with building toys up until that point had been her brother’s building toys.

As you can see by the look on her face, she was very proud of herself and her creation.


This time around we wanted to share GoldieBlox with Emma’s friends. GoldieBlox sent us this large assortment of building tools to share with them. We wanted to break the princess and ballerina stereotype… so we brought GoldieBlox to a dance studio party.


They had a blast, too.


After some food and fun on the equipment, I showed the girls our GoldieBlox setup. Many of them were instantly drawn to them.

They noticed the ramp I had set up and began to question me about it. I showed them the GoldieBlox and the Parade Float book and we talked about how fun it would be to make our own floats.

Their imaginations took off.


They spent 45 minutes perfecting their floats.

This was their choice. They were focused and even the alure of the dark room with a disco ball didn’t draw them away.

Their goal was to make the float that went the furthest down the ramp.

It was fun to hear and see their thought process at work. Using things like ribbon and pipe cleaners they took their creations to the next level.


Some focused on decoration.

Some were worried about function.

Some worried about how many characters they could fit on the float.

I even had a girl insist on a 2 wheeled design. This vehicle made it down the ramp many times and each time she came back to change or added to it a little more with hopes of a better outcome.


I loved seeing these girls inspired to create. They learned a little along the way through trial and error and had a great result in the end.

I stand behind everything GoldieBlox is aiming to achieve.

What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We’re so glad to have organizations like Girls Who Code, Black Girls Code, the Society of Women Engineers for their work in providing role models and support for women in STEM. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.

Connect with GoldieBlox:



ONE OurKidsMom reader is going to win a GoldiBlox Prize Pack!

The Dunk Tank and the Parade Float

 goldieblox bash giveaway graphic

This giveaway ended at 11:59 PM EST on October 3, 2014.


  1. Angie Bailey (Precisely Mine) says

    My niece would have a blast with the GoldieBlox Zipline Action Figure.

  2. Heather Hayes Panjon says

    I Like The GoldieBlox Zipline Action Figure!

  3. Wendy says

    My 6 yo has the Spinning Wheel and I know she would love the dunk tank especially! Just learned about the awesome expansion pack, starting my Christmas shopping already 🙂

  4. I love GoldieBlox and the Movie Machine. So cool!

  5. I like that you can order the huge set of them!

  6. Denise L says

    I love these toys! Wish they were around when I was little 🙂 I especially like the Movie Machine.

  7. Jennifer Rote says

    I like the “More Than Just a Princess” Hoodie.

  8. Amanda F says

    I would like to get the Solid Gold(ie) set and the zipline action figure.

  9. Sharon Schoepe says

    I learned that one of their future kits will be about coding. I love that their is a toy that teaches the basic of engineering presented in such an engaging way

  10. D Schmidt says

    Visited the site and I really like GoldieBlox and the Spinning Machine

  11. Tara O. says

    I learned that women make up only 14% of the total number of engineers worldwide!

  12. heather eg kaufman says

    My kids would like the GoldieBlox and The
    Builder’s Survival Kit .

  13. Marci Wright says

    Love the Movie Machine set!

  14. Dandi D says

    I really like the GoldieBlox and The
    Builder’s Survival Kit.

  15. Sacha Schroeder says

    I would love the GoldieBlox and the Movie Machine (PRE-SALE ONLY) for my daughter!

  16. Ivan McKinnon says

    I learned that these inspire future engineer toys are NOT just for boys, eg GoldieBlox and the
    Parade Float. I am an engineer and I’d be so pleased if one, or both, of my granddaughters followed in my footsteps.

  17. Alona Y says

    I’d like to get my daughter the GoldieBlox and the Movie Machine.

  18. Brenda Fletcher says

    My boys would LOVE this!

  19. Kristen says

    I want the Movie Machine for my friend’s daughter.

  20. OH MY GOSH I WANT EVERYTHING! These are so cool! I wish we had toys like this when I was a kid! These are beautiful!

  21. Nancy says

    From their site, I learned BloxTown is coming soon.

  22. Leigh Anne Borders says

    As a teacher, I love this idea. We need to encourage more girls in this direction so I am glad to see a product like this.

  23. Colleen Maurina says

    I would also like to have the GoldieBlox and the Spinning Machine. My granddaughters would love these!

  24. Darlene Jones-Nelson says

    I want the GoldieBlox and the
    Spinning Machine

  25. Sarah L says

    I think the GoldieBlox Zipline Action Figure is fantastic.
    Thanks for the contest.

  26. Nina H says

    I love the movie machine

  27. Patricia Wojnar Crowley says

    I like that they sell expansion packs!

  28. Melanie L says

    The zipline is AMAZING

  29. polly says

    I like the More Than Just A Princess Red Hoodie

  30. BeckyM says

    I like the
    GoldieBlox and The
    Builder’s Survival Kit

  31. april yedinak says

    I like the Movie Machine kit.

  32. beth says

    I like the movie machine

  33. Sadie B. says

    I want the GoldieBlox and the Movie Machine for my daughter.

  34. I like that they have Blox + Bits Expansion Packs.

  35. Julie says

    I ABSOLUTELY love the GoldieBlox and The Builder’s Survival Kit! It looks awesome! Julie

  36. Barbara Montag says

    I’d like to get the GoldieBlox and the Movie Machine for my grand daughter.
    thank you

  37. Jennifer Tilson says

    I love that the toys encourage engineering and construction. I learned that GoldieBlox is an Educational and People’s Choice Toy of the Year Award Winner.

  38. Megan Parsons says

    I like the GoldieBlox and the Movie Machine

  39. i rhink i like the builder survival kit. Looks very cool and looks like it could provide hours of entertainment for my kiddos!

  40. amanda whitley says

    i like the GoldieBlox Zipline Action Figure

  41. nannypanpan says

    I like goldie blox and the movie machine

  42. Sarah L says

    I copied the wrong thing into the twitter box today. Here’s the link.

  43. Jennifer Cervantes says

    I like the goldieblox and the movie machine for my 5 girls, they would love this!

  44. laura j jenkins says

    My 2 small grandchildren would love this

  45. Christina G. says

    I want the GoldieBlox and The Builder’s Survival Kit. Thanks for the giveaway!

  46. Kim says

    omg I LOVE their zipline action figure!!!!

  47. Sarah Griffin says

    My kids would love the Movie machine and Goldie Blox and The
    Builder’s Survival Kit.

  48. Jessamine D. says

    My daughters would also like the GoldieBlox and the Spinning Machine. 🙂

  49. Gina says

    My girls would love the Builder Survival Kit

  50. Kathy Davis says

    I really like the “More than Just a Princess ” T-shirt.

  51. shirley says

    I also like the “More Than Just a Princess” T-Shirt.

  52. Saver Sara says

    The GoldieBlox and the
    Spinning Machine looks very fun.

  53. Danielle Papsis says

    I like that GoldieBlox is meant to inspire the future generation of female engineers.

  54. I learned that they just launched Blox + Bits – an expansion pack available for purchase in their online store.

  55. Teresa Thompson says

    I like the GoldieBlox and The
    Builder’s Survival Kit.

  56. Maren says

    It’s been endorsed by Oprah.

  57. Kimberly Schotz says

    My daughter would love the Movie Machine

  58. Kristi C says

    My favorite set is the Movie Machine.

  59. Emily Morelli says

    I love that Goldieblox were invented by a female engineer to get more girls interested in science careers. And I love some of their new sets. My daughter will LOVE the Goldieblox zip-lining figurine.

  60. Sarah Hall says

    I want GoldieBlox and the Movie Machine.

  61. ethel says

    I like the GoldieBlox Zipline Action Figure

  62. Lisa says

    The dunk tank is great!

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