The first time I heard about GoldieBlox was during the Super Bowl in 2014.
If you haven’t seen the commercial, please take a second to watch it. It’s worth it.
As a mother to two girls, the commercial made me smile and tear up at the same time. The stereotypical box that society has put around our girls makes me so sad for them.
In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.
That’s why I was so excited when I was asked to introduce GoldieBlox to my Emma last month. Her experience with building toys up until that point had been her brother’s building toys.
As you can see by the look on her face, she was very proud of herself and her creation.
This time around we wanted to share GoldieBlox with Emma’s friends. GoldieBlox sent us this large assortment of building tools to share with them. We wanted to break the princess and ballerina stereotype… so we brought GoldieBlox to a dance studio party.
Yep!
They had a blast, too.
After some food and fun on the equipment, I showed the girls our GoldieBlox setup. Many of them were instantly drawn to them.
They noticed the ramp I had set up and began to question me about it. I showed them the GoldieBlox and the Parade Float book and we talked about how fun it would be to make our own floats.
Their imaginations took off.
They spent 45 minutes perfecting their floats.
This was their choice. They were focused and even the alure of the dark room with a disco ball didn’t draw them away.
Their goal was to make the float that went the furthest down the ramp.
It was fun to hear and see their thought process at work. Using things like ribbon and pipe cleaners they took their creations to the next level.
Some focused on decoration.
Some were worried about function.
Some worried about how many characters they could fit on the float.
I even had a girl insist on a 2 wheeled design. This vehicle made it down the ramp many times and each time she came back to change or added to it a little more with hopes of a better outcome.
I loved seeing these girls inspired to create. They learned a little along the way through trial and error and had a great result in the end.
I stand behind everything GoldieBlox is aiming to achieve.
What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We’re so glad to have organizations like Girls Who Code, Black Girls Code, the Society of Women Engineers for their work in providing role models and support for women in STEM. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.
We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.
Connect with GoldieBlox:
WIN IT:
ONE OurKidsMom reader is going to win a GoldiBlox Prize Pack!
The Dunk Tank and the Parade Float
This giveaway ended at 11:59 PM EST on October 3, 2014.
My niece would have a blast with the GoldieBlox Zipline Action Figure.
I Like The GoldieBlox Zipline Action Figure!
My 6 yo has the Spinning Wheel and I know she would love the dunk tank especially! Just learned about the awesome expansion pack, starting my Christmas shopping already 🙂
I love GoldieBlox and the Movie Machine. So cool!
I like that you can order the huge set of them!
I love these toys! Wish they were around when I was little 🙂 I especially like the Movie Machine.
I like the “More Than Just a Princess” Hoodie.
I would like to get the Solid Gold(ie) set and the zipline action figure.
I learned that one of their future kits will be about coding. I love that their is a toy that teaches the basic of engineering presented in such an engaging way
Visited the site and I really like GoldieBlox and the Spinning Machine
I learned that women make up only 14% of the total number of engineers worldwide!
My kids would like the GoldieBlox and The
Builder’s Survival Kit .
Love the Movie Machine set!
I really like the GoldieBlox and The
Builder’s Survival Kit.
I would love the GoldieBlox and the Movie Machine (PRE-SALE ONLY) for my daughter!
I learned that these inspire future engineer toys are NOT just for boys, eg GoldieBlox and the
Parade Float. I am an engineer and I’d be so pleased if one, or both, of my granddaughters followed in my footsteps.
I’d like to get my daughter the GoldieBlox and the Movie Machine.
My boys would LOVE this!
I want the Movie Machine for my friend’s daughter.
OH MY GOSH I WANT EVERYTHING! These are so cool! I wish we had toys like this when I was a kid! These are beautiful!
From their site, I learned BloxTown is coming soon.
As a teacher, I love this idea. We need to encourage more girls in this direction so I am glad to see a product like this.
I would also like to have the GoldieBlox and the Spinning Machine. My granddaughters would love these!
I want the GoldieBlox and the
Spinning Machine
I think the GoldieBlox Zipline Action Figure is fantastic.
Thanks for the contest.
I love the movie machine
I like that they sell expansion packs!
The zipline is AMAZING
I like the More Than Just A Princess Red Hoodie
I like the
GoldieBlox and The
Builder’s Survival Kit
I like the Movie Machine kit.
I like the movie machine
I want the GoldieBlox and the Movie Machine for my daughter.
I like that they have Blox + Bits Expansion Packs.
I ABSOLUTELY love the GoldieBlox and The Builder’s Survival Kit! It looks awesome! Julie smartsavvymama@gmail.com
I’d like to get the GoldieBlox and the Movie Machine for my grand daughter.
thank you
I love that the toys encourage engineering and construction. I learned that GoldieBlox is an Educational and People’s Choice Toy of the Year Award Winner.
I like the GoldieBlox and the Movie Machine
i rhink i like the builder survival kit. Looks very cool and looks like it could provide hours of entertainment for my kiddos!
i like the GoldieBlox Zipline Action Figure
I like goldie blox and the movie machine
I copied the wrong thing into the twitter box today. Here’s the link.
https://twitter.com/slehan/status/515377343393583104
I like the goldieblox and the movie machine for my 5 girls, they would love this!
My 2 small grandchildren would love this
I want the GoldieBlox and The Builder’s Survival Kit. Thanks for the giveaway!
omg I LOVE their zipline action figure!!!!
My kids would love the Movie machine and Goldie Blox and The
Builder’s Survival Kit.
My daughters would also like the GoldieBlox and the Spinning Machine. 🙂
My girls would love the Builder Survival Kit
I really like the “More than Just a Princess ” T-shirt.
I also like the “More Than Just a Princess” T-Shirt.
The GoldieBlox and the
Spinning Machine looks very fun.
I like that GoldieBlox is meant to inspire the future generation of female engineers.
I learned that they just launched Blox + Bits – an expansion pack available for purchase in their online store.
I like the GoldieBlox and The
Builder’s Survival Kit.
It’s been endorsed by Oprah.
My daughter would love the Movie Machine
My favorite set is the Movie Machine.
I love that Goldieblox were invented by a female engineer to get more girls interested in science careers. And I love some of their new sets. My daughter will LOVE the Goldieblox zip-lining figurine.
I want GoldieBlox and the Movie Machine.
I like the GoldieBlox Zipline Action Figure
The dunk tank is great!